INFLUENCE OF SOCIAL MEDIA ON POLITICAL MARKETING IN 2015 GOVERNORSHIP ELECTION IN DELTA STATE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used. Data were analysed using simple percentage and frequency tables. The findings show that many people are politically inclined to use the social media often to source for political information. This emphasized that political advertising on social media is trusted by the electorates. Political marketing using the social media provide opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political marketing agencies should ensure that the marketing on the social media reflects the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politician should use political advertising as a way to high light their unique selling points as it is the most captivating message in advertisement.
Related Project Materials
An Investigation of Technological Innovations and Their Adoption in Islamic Finance
Background of the Study
Technological innovations are transforming financial services worldwide, and Islamic finance is rap...
The impact of tourism development on local economies in Badagry Local Government Area, Lagos State
Background of the Study:
Tourism development is a vital economic catalyst that can stimulate local economies by attracting...
The effect of mobile-friendly library catalogs on information retrieval in Federal College of Education, Kontagora, Kontagora LGA, Niger State
Background of the Study
Mobile technology is reshaping how users access and retrieve information from library catalogs. At...
An Assessment of the Implementation of Constitutional Provisions on Education Rights: A Study of Bauchi Local Government Area, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
The Nigerian Constitution guarantees the r...
The Psychological Impact of Domestic Violence on Women’s Mental Health: A Case Study of Federal Neuropsychiatric Hospital, Enugu State
Background of the Study (400 words)
Domestic violence is a pervasive social issue that affects millions of women worldwide, causing signi...
An evaluation of geopolitical influences on higher education funding in Kumbotso Local Government Area, Kano State
Background of the Study
In Nigeria, the funding of higher education is heavily influenced by geopolitical dynamics, including national, stat...
An examination of personalized CRM strategies on customer satisfaction: A case study of a service provider in Kano
Background of the Study:
Personalized CRM strategies have become essential for improving customer satisfaction in the se...
EFFECTS OF OVERPOPULATION ON THE ACADEMIC PERFORMANCE OF STUDENTS IN GOVERNMENT SECONDARY SCHOOLS
Abstract
The study aimed at establishing the effects of overpopulation on the academic performance of government seconda...
IFRS and Its Impact on Trade Financing in Nigeria
Background of the Study
Trade financing plays a crucial role in facilitating international trade by pro...
The effect of stringent enforcement measures on internal controls in banking: a case study of Guaranty Trust Bank
Background of the Study
In an era marked by increasing financial complexity and heightened risk exposure, internal controls...
